A 360 degree view of your customers

Build a complete database of all of your relationships and sales activities, and manage all marketing and sales processes, logging all activity against customers.

You create campaigns and promote them through your website and email mail outs, this stirs interest and brings potential customers. As you find new leads, and they find you and register through your website, you build a base of prospects, a targeted audience of interested parties to follow-up in the hunt for opportunities. You follow up with emails and calls, meetings and discussions. You draw out possible opportunities, estimate their value, and then focus in on these relationships and start issuing quotes and closing deals.

As you convert leads and create a growing base of customer accounts, you continue to build an historical profile of all customer interactions, and as customers request support from your service and support centre, it is instantly brought to your team's attention and you follow up and manage all customer cases and issues.

As your customer and wider relationship base of partners, resellers and service providers grows, the power of your relationship database continues to grow as you mine it, getting a better view on what your customers are doing, where you should be focusing your efforts and what industries you are getting the best response from.

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