Website Design

A user experience that leads your target market on a journey through interest, understanding, inquiry and purchase.

Your website speaks to visitors, inspires interest and encourages inquiry and purchases. Your website shows an understanding of the decision making processes of your target market and provides a user experience that leads these visitors on a journey through interest, understanding, communication and purchase.

Helping visitors make the decision to become a customer

Your website serves many purposes, working with evolutionone will help you focus on the primary purpose: creating more business.

Communications Process

Your identity

The communications process works from your strategy and vision, to the definition, design and delivery of an integrated identity. If you have a strong identity that reflects the solution your customers are looking for, then it is important that the website builds on this. If it doesn't, then we will work with you on web communication to develop your identity to move into this role.

Your service

Communicating your service well ensures that visitors will find it easy to understand. Using language that clearly defines your business, and using it consistently, enables you to effectively convey vital and complex concepts to potential customers. Even if there is a lot to your offering, by encompassing it all in a single concept, you give visitors a focus, and let it expand as their knowledge grows.

The key difficulty in conveying a complex offering, is ensuring you don't overwhelm potential customers with too much information too soon. Your potential customers should feel empowered while gaining knowledge of your offering. Your website should be a learning experience that gets people started right away, and motivates them to find out more, and progress. It should deliver the right information at each point in the process, until they have accrued the knowledge to make a decision.

knowledge is about finding comfort.

make your visitors comfortable straight away.

If your identity can immediately speak strongly to your customers, it sparks their interest. However, this is only the bgeinning of a successful, business enhancing website. The most important aspect of your website is its ability to lead potential customers through a decison making process.


Its all about the Decision making process


Potential Customers want progress.
They have come to your site to make a decision. Its up to your site to make it clear what decisions they can make with you.

They are looking for value, want to understand your way of doing things, but have many options and ar looking for the one which is the most natural fit.

So you have to meet them where they are.

The closer you are to your target customers way of thinking, the better you can deliver them the knowledge they buying value, entering into an interaction, you want to articulate clearly the unique value you provide, in a way that meets your potential customers knowledge


We work with you to model the decision making process of your potential customers, to understand the knowledge that they must aquire before progressing further to inquire directly, or purchase. Helping potential customers

If you know your target market well, you understand what they are thinking when they come to your site. We will work with you to model in detail what a potential customer thinking x, needs to know to progress to y. By examining each step, we can establish the best way to lead a potential customer to each piece of knowledge required to grow closer to purchase or inquiry.

Once we've modelled the decison-making process and collected information for potential customers to digest, we will work on the creative execution, turning language and process into an interactive website that greets your target market at the home page, and leads them on the journey to inquiry and purchase.

The wow factor

Creating a wow factor is done through two mechanisms. The first, and best understood is using highly interactive multi-media with movement, imagery and sound to grab attention and invoke emotion. This plays a key role and must be used wisely, as very often a wow is created, but there is no clear path forward. A powerful wow is an asset, but it has to be used to support the decision making process. For example, when taking a potential customer through a lot of information, throwing in a 'wow' is a refreshing reminder of why they're taking their time to dig into your site.

The second, and less understood mechanism for creating a wow factor, is delivering knowledge from your site to your potential customers in a way that ensures they are continually getting a clearer picture of your business. Leading them through your view on how the world works and the way your solution fits into it. This is a very enlightening experiece, and leaves the potential customer excited about learning something new and how it benefits them.